In the modern world of hypercompetitive e-commerce, firms are attracting customers by using innovative product display methods.
What better way to do it than by allowing customers to create their product while also offering real-time, photorealistic visuals that remove the guesswork from visualizing how the finished product would look?
Enter the 3D product configurator, a cutting-edge tool that’s revolutionizing the way brands present their merchandise online.
Here’s everything you need to know about 3D product configurators, including how to figure out which one you’ll need and what features to look for.
What Is a 3D Product Configurator, and How Does It Work?
A product configurator is a website interface that allows customers to modify or personalize a product by selecting particular options. You’ve used one if you’ve ever done online shopping and been given the option to choose certain colors, patterns, textures, or even input text that would display on the goods.
Some product configurators are two-dimensional or flat. This means they’re just images that change as you choose different options. Advanced configurators, on the other hand, create three-dimensional renderings of a product, with features that alter as the customer adds different options.
The Franklin Sports personalized batting glove configurator is one of our favorites. Customers can choose from a vast range of colors, textures, and materials. Even better, clients can view their personalized choices on the 3D glove in real-time.
The Benefits of Using 3D Product Configurators
3d product configurator make it much easier to imagine the finished product, they enhance add-to-cart and buy rates. Many outstanding features will be available with advanced 3D visual configuration tools, including the ability to:
- Make sure the product is rotated in all directions.
- Zoom in and out on various product features.
- Why photorealistic 3D representations should be used instead of expensive 2D photos.
- Display the user’s choices on the 3D model in real-time.
- Remove any uncertainty about the final product’s appearance.
Which 3D Product Configurator Do You Require?
If you want to take advantage of the competitive advantages of product customization and personalization, you’ll need a good product configurator.
By establishing a streamlined and memorable purchasing experience, a 3D product configurator may set the standard even higher.
Not all product configurators, however, are made equal, and not all organizations require the same features. There are three sorts of product configurators available in general. All of them will be available in 2D and 3D versions:
- Configurators that cater to individual preferences. These are frequently less complicated and clear (though they can be quite complex). You’ll provide the options and select which setups are valid. Your customer can pick and select from those options. Most firms that offer color, pattern, texture, and material options will benefit from configurators that focus on customization.
- Configurators with a focus on personalization. User-generated content input into the interface can be handled by more powerful configurators. Text, photos, and other details may be included. These have been seen on everything from clothing to accessories to home décor.
- Parametric configurators are a type of parametric configurator. Users enter parameters – such as clothing measurements – into these configurators. These are typically found on websites that sell made-to-order items.
Assume you own an online shoe store to help you visualize these three configurators:
- Customization configurator: your consumers can choose from a variety of colors and lace styles.
- Personalization configurator: your clients can personalize your shoes by adding their monogram or name.
- Parametric configurator: buyers can measure the width of their foot, and you’ll make a shoe specifically for them.
What Every 3D Product Designer Requires
There are a few features that all good 3D product configurators have in common. Before you sign up for the service, double-check that you’ll get:
1. Visualization of photorealistic 3D products
It’s common knowledge that good product visualization can boost conversion rates by up to 50%.
Many configurators may use images of the actual goods to depict modified products, but others will use contemporary 3D technologies like WebGL. Spend some time investigating these to see how accurate they are. The more realistic it is, the more trust your buyers will have in the finished product.
2. Complicated Business Rules
Customization is nice, but it may quickly spiral out of control when clients request combinations that aren’t feasible or even viable.
This issue is solved by having the capacity to build down rule-based combinations. You’ll not only speed up the sales cycle but also avoid any problems down the line if you figure out what combinations are viable ahead of time.
3. Pricing that changes over time
Offering customization and customization choices to your consumers is a terrific method to up sell and increase product profits. Make sure your configurator uses dynamic pricing to make the process as seamless as feasible.